Prodigy Sales Agent Training ProgramTitle: Foundations of Real Estate Mastery – Southern California Edition
Duration: 2 Weeks
Delivery: Hybrid (Live Zooms, Self-Paced Modules, Field Assignments, Mentorship)
Week 1: Brand & Product
Objective: Getting aligned with Prodigy’s brand, tools, and local expertise.
Orientation & Brand Deep Dive
Mission, Vision, Values of Prodigy Residential
Our network and how agents can ethically leverage it
How our approach differs from traditional brokerages
Territory Breakdown
Deep dives into Southern California submarkets (OC, IE, LA, SD)
Understanding buyer/seller psychology in each area
Power Partnering
Introductions to trusted title, escrow, construction, media, and builder partners.
Objective: Deepen knowledge in land deals, development, and residential homes.
Existing Homes/Resales
Product dynamics
Relationships with buyers/sellers
Land 101 + Deal Structuring
Parcel maps, zoning, utilities, builder language
How to speak to developers using your development expertise
New Construction & Custom Homes
Selling dirt, spec homes, and in-fill projects
Relationship sales to high-income buyers
Objective: Become local authorities using media, website, and strategies. How to position as land/home expert.
Digital Marketing Training
Instagram, YouTube Shorts, and Prodigy-branded templates
How to create video walk-throughs and drone content with your partners
Week 2: Business Planning & Contracts
Objective: Agents build the framework of their own business using Prodigy's tools.
Personal Business Plan Creation
Niche definition (land, fixers, builders, move-up buyers)
Monthly transaction and income goals
Time-blocking and scheduling
Lead Gen Techniques Using Prodigy Resources
Using the CRM, IDX, investor lists, and builder/developer contacts
Farming techniques specific to land and custom home areas
Objective: Confidently write offers, navigate land contracts, and negotiate.
Land and Home Contracts
CAR contracts, LOIs for land, builder addendums
Using templates and legal backup
Deal Psychology & Negotiation
Client psychology
Client pain points and leverage for negotiation
Assignments
Write two mock offers: one land deal, one residential
Role-play (including negotiation)
Objective: Launch fully functional agent with active deal pipeline and strong positioning.
Strategic Execution Planning
Lead follow-up process
Weekly KPI tracking and use of dashboards
Assignments
Draft & submit business plan for review
Pitch deck presentation of their personal real estate business plan
Launch personal brand IG + LinkedIn using Prodigy branding kit
Ongoing Support Post-Grad
Weekly Deal Lab Calls (Live)
Monthly Strategy Sprints (With you or a mentor)
Access to “RJ Office Hours” – Strategic advice from you 1:1
Optional Advanced Tracks:
Investor & Developer Sales
Off-Market Deal Discovery
Joint Venture Structuring
